Posts by Matthew Pressly
Do You Know Who You Are Marketing To? How to Define Your Target Audience
To market effectively, you need to know who you are speaking to—your target audience. This becomes even more critical in content marketing. If you don’t have a clear understanding of your audience, your content will struggle to resonate, and your efforts may fall flat. Think about how you communicate with different people—your spouse, your parents,…
Read MoreHow To Send Passwords Securely Via Email
At times you may need to share passwords via email with someone else, for example, someone who’s going to work on your website, or someone who is managing your Google Business listings for you. If you do need to share a password, it’s a bad idea to send it in plain text by email. Email…
Read MoreHas Your Google Business Listing Been Hacked?
Recently, when looking at business listings in Google for tree trimming services, I found something surprising.
Read MoreHow to Keep a Page from Being Visible in WordPress
Sometimes you need to have a page on your WordPress website that people can’t find by searching. But you want the page to be publicly accessible. Why? Maybe you have a product or service that you just want to offer to a few special customers. Or a special event that you only want to invite…
Read MoreA Clear Vision Is Essential to Your Website Design Process
Before diving in and starting to architect and build a new website, you need a clear vision of what you’re trying to build and why.
Read MoreThe First Step in Building an Effective Website
In this article, I’ll show you the first steps toward building an effective website – one that gets the results you’re looking for.
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