Types of Marketing
There are many different types of marketing – many different ways to promote your business.
Some approaches work well for some types of business but are less suitable for others.
Some forms of marketing are effective in the short term but less effective in the long run, while other marketing approaches work well in the long term and are more sustainable but take longer before you see results.
No one can focus on all types of marketing at once for all types of businesses. Even larger marketing agencies can't do that well. It's too broad. Too many different skills and resources are involved. They would be spread too thin.